Part of the Addnode Group of companies, TECHNIA works with businesses in various sectors to take products and technologies from concept to implementation in ever-more efficient and sustainable ways.
In 2019 the marketing team at TECHNIA approached us to take over management of its global website, with a brief to create a stronger brand presence and drive more, higher quality traffic to the site.
Following a consultation period with the TECHNIA team, we redesigned the existing site with a fresh and consistent look and feel. Having reviewed the site’s analytics data, we were able to identify growth opportunities and areas of improvement – something we continue to do on a monthly basis.
In the first year, website traffic grew by 125%, with 1,443 enquiries coming through website forms alone. And with a focus on creating quality, relevant content, the blog drove more than 40% of total traffic to the site.