TECHNIA

Part of the Addnode Group of companies, TECHNIA works with businesses across a range of sectors to bring products and technologies from concept to implementation in increasingly efficient and sustainable ways.

In 2019, the marketing team at TECHNIA approached us to take over management of its global website, with a brief to strengthen the brand’s online presence and drive more, higher-quality traffic to the site.

Following a consultation period with the TECHNIA team, we redesigned the existing site to deliver a fresh and consistent look and feel. By analysing website analytics, we identified areas for growth and improvement — insights that continue to guide our monthly optimisation efforts.

In the first year, website traffic increased by 125%, with 1,443 enquiries submitted through website forms alone. A focus on creating high-quality, relevant content also saw the blog drive over 40% of total traffic to the site.

More recently, we have delivered a full website redesign, incorporating updated graphics, improved imagery, and a clean, modern design. The new site also features multilingual functionality, enabling TECHNIA to serve its global audience more effectively.